Store Brands & Private Label Contact Lenses
'Store brand' contact lenses, commonly referred to as Private Label brands, are products manufactured by major lens manufacturers, such as CooperVision, and packaged under the resellers' own branding. What the customer receives, as an example, are Biofinity contacts. To be clear, what's advertised as something else, say 'Private Label Monthly Contact Lenses' are not only similar to the manufacturer's contacts, they are in fact 100% the same as the manufacturer's contacts. Resellers like Costco, Walmart and others, do not manufacture their own lenses, which is a multi-million dollar endeavor. They do however have them packaged and branded under their own name. The idea is to lock you, the customer, into purchasing contact lenses you can only get from the retailer, by prescribing the 'exclusive' store brand. The exclusivity does nothing for you, only benefits the seller.
How to save when buying store brand contacts
The intent of these rebranded contacts is to encourage brand loyalty and repeat business (sometimes at inflated prices), and it's a perfectly legal practice. The Fairness to Contact Lens Consumers Act (FCLCA) is a federal law that, amongst other consumer protections, mandates that private label prescriptions also indicate the original manufacturer's brand name, allowing consumers the freedom to choose where they purchase their contact lenses. Lens.com recognizes these schemes and informs customers of them. It then offers better value by delivering to consumers the same underlying product, sourced directly from manufacturers and without the extra branding costs, at significant savings. Below is a list of the most popular 'store brands', their equivalent products, and the savings we offer over the reseller.
Store Brands Lenses Compared
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Average Cost per day
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Contact Lens Type
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Contact Lens Manufacturer
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Contact Lens Material Type
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Contact Lens Water Content Percentage
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Contact Lens Blocks UV
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Each Box Contains
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Average Star Rating
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| Biofinity XR | $0.00 | Monthly | CooperVision | 48% | 6 lenses, a 6-month supply |
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| Ultraflex II Aspheric (Same as Biomedics 55 Premier Asphere) | $0.30 | Daily | CooperVision | 55% | 6 lenses, a 3-month supply |
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| Sofmed 55 Premier (Same as Biomedics 55 Premier Asphere) | $0.30 | Daily | CooperVision | 55% | 6 lenses, a 3-month supply |
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| Sofmed Breathables XW XR (Same as Biofinity XR) | $0.00 | Monthly | CooperVision | 48% | 6 lenses, a 6-month supply |
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| Equate 2-Week (Same as Biomedics 55 Premier Asphere) | $0.30 | Daily | CooperVision | 55% | 6 lenses, a 3-month supply |
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| Sofmed Breathables XW (Same as Biofinity) | $0.18 | Daily | CooperVision | 48% | 6 lenses, a 6-month supply |
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| Bioflex 55 Premier (Same as Biomedics 55 Premier Asphere) | $0.30 | Daily | CooperVision | 55% | 6 lenses, a 3-month supply |
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| Ultraflex 55 Premier (Same as Biomedics 55 Premier Asphere) | $0.30 | Daily | CooperVision | 55% | 6 lenses, a 3-month supply |
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| Aquatech 55 Premier (Same as Biomedics 55 Premier Asphere) | $0.30 | Daily | CooperVision | 55% | 6 lenses, a 3-month supply |
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| Aquaclear (Same as Biofinity) | $0.16 | Daily | CooperVision | 48% | 6 lenses, a 6-month supply |
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| Aquaclear XR (Same as Biofinity XR) | $0.00 | Monthly | CooperVision | 48% | 6 lenses, a 6-month supply |
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| Target 55 Aspheric (Same as Biomedics 55 Premier Asphere) | $0.30 | Daily | CooperVision | 55% | 6 lenses, a 3-month supply |
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| Sofmed 55 Aspheric (Same as Biomedics 55 Premier Asphere) | $0.30 | Daily | CooperVision | 55% | 6 lenses, a 3-month supply |
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| Ethos AquaTech Monthly XR (Same as Biofinity XR) | $0.00 | Monthly | CooperVision | 48% | 6 lenses, a 6-month supply |
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| Fresh Day for Astigmatism (Same as Clariti 1-Day Toric) | $1.10 | Daily | CooperVision | 56% | 30 lenses, a 1-month supply |
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How to Apply for Store Brands Rebates
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box rebate
Rebate amount with a 4 box purchase
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box rebate
Rebate amount with a 8 box purchase
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Contact Lens Manufacturer
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Contact Lens Type
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Contact Lens Material Type
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Contact Lens Water Content Percentage
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Contact Lens Blocks UV
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Each Box Contains
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Average Star Rating
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Store Brands Contact Lens Reviews
Packaging issue
The lenses are good, the price is right. The problem is that the disposable containers have a lip on the edge which makes it hard to get the lens out smoothly and they sometimes tear. I have used other disposables and not run into this problem.
Quick availability.
Lenses are fine. Thank you for quality products.
Comfortable
Very comfortable contacts to wear.
Great product. Very comfortable!
They are very comfortable!
Quality and affordable lens to your door
Great site. Had lenses shipped to Australia at an affordable price.
good customer service
Good customer service! Will come back here
Very good service
Everything was fine. Good service easy.